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Our Online and Offline Channels
With more than 6,000 outlets, 7-ELEVEN is the biggest convenience store chain in Taiwan which drives more than 6 million daily foot traffic.
With 7-ELEVEN, the biggest convenience store chain in Taiwan, and OPEN POINT, the most downloaded convenience store app, PRESCO connects consumers through online and offline channels 24 hours a day, 7 days a week.
OPEN POINT APP
The OPEN POINT is the most downloaded convenience store app with more than 13 million registered members, 11 million installations and 1 million daily active users.
OPEN! News
Integrated lifestyle and shopping content service in OPEN POINT app, spark members’ interest in the client's brands. It also allows clients to connect consumers better through paragraphs, images, videos or even live commerce.
OPEN POINT “Mission Wall” – Loyalty Rewards Ecosystems
Members
Real-name registered members get reward points not only by spending on any Uni-Present group’s stores, but also by completing particular tasks in the OPEN POINT app which are initiated by marketers.
Marketers
With well modeled identity data and behavior data, OPEN POINT app helps marketers easily reach targeted consumers and achieve marketing goals.
OPEN POINT
OPEN POINT, a highly engaged loyalty programs, is especially effective as it creates incentives through points. Members are motivated to interact with the app, thus leading to high conversion rates of marketer’s campaigns.
Digital Signage Network
7-ELEVEN keeps expanding its in-store connected digital signage network. With more than 10,000 screens at Cashier Counter Back, Countertop Cash Register, Seating Area, Draft Beer Bar Area and Bakery Area. In addition, a 18ft² outdoor LED screen launched in October, 2021 at Kaohsiung.
Uni-President Department Store Taipei and Taipei City Hall Bus Transfer Station installed digital signage with crowd detection and audience analytics.
PRESCO Ads Helps Marketers to Target Valued Consumers by Behavioral Data Analysis and Reach Them Through Multiple Dynamic Ad Platforms
Resources
Reaching target audience with PRESCO Ads
Programmatic
Direct integrated with valuable Taiwan media which support programmatic direct buy-in multiple ad formats.
Exclusivity
High viewability premium ad space in PRESCO exclusive inventory.
Efficiency
Streamlined trafficking, quick programmatic buy execution, high on-target reach, dynamic ads support ― the whole campaign process is simplified.
Precision
Customize campaigns with the audience, geo, time, language, frequency and pacing controls. Uplift conversion rate by well define high-value audience segmentation.
Data-Driven Marketing
Strengthen brand context with improving the overall success of marketing campaigns.
Leverage omnichannel data aggregation to retain the marketing value benefits.
PRESCO Ads Programmatic Direct Buying
Review your marketing needs and suggest the right target audience, media and ad format.
Ad Formats
- Banner
- Rich Media
- Video
Targeting
- Behavioral Targeting
- Site Targeting
- Data Targeting